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Second Life Fashion · PBR · Doll Energy

URBAN
DOLL

imagination · magic · dreaming
URBAN DOLL BY RIAELLE LOVEJOY

A little celestial. A little kawaii. A lot dressed up. Urban Doll creates fashion for avatars who treat the grid like their own runway.

Shop Marketplace Visit In-World
Urban Doll Haru
Urban Doll Dubai
Urban Doll Suga
Fresh from the dollhouse

New Releases ✦

Explore the latest Urban Doll looks from the current collection.
Haru 3

HARU 3

Spider dress · PBR · doll styling

Dubai

DUBAI

Sleek silhouettes · rich color options

Suga

SUGA

Dress · scarf · belt styling options

Urban Doll Haru 2

HARU 2

Mummy-inspired doll fashion

Urban Doll ISA

ISA

Structured mini silhouette

Urban Doll Thursday

THURSDAY

Asymmetrical luxe styling

Urban Doll Diane

DIANE

Full-length high-shine drama

Urban Doll DR

DR

Sweet volume with polished details

Urban Doll Monday

MONDAY

Clean two-piece doll silhouette

Urban Doll Roe

ROE

Modern separates with sculpted styling

Urban Doll DPR

DPR

Pastel floral two-piece

Urban Doll NIA

NIA

Glossy strapless mini

Urban Doll 300

300

Animal-print mix and match

A little extra for the dolls

Shop In-World & Save ♡

Visit the Urban Doll in-world store for special in-world pricing, group perks, and a more immersive way to browse the collection.
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In-World Discount
Shop directly at Urban Doll in Second Life and enjoy special in-world savings.

Visit & Save

Teleport straight to Divine Bliss and shop the collection in-world.
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Join the Dollhouse
Join the Urban Doll group in-world for group-only perks, updates, and releases.

Join the Group

Visit the in-world store and use the Urban Doll group joiner.
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Marketplace
Prefer web shopping? Browse the Urban Doll Marketplace storefront anytime.

Shop Marketplace

Browse the full catalog from your browser.
Never been in Second Life?

Enter the Dollhouse ☾

Create an avatar, install the viewer, then teleport straight to Urban Doll. Your first virtual shopping trip is three clicks away.

Create an Account Download Second Life
01 · CREATE
Make your free Second Life account and choose your starting avatar.
02 · ENTER
Download the official viewer and log into your new world.
03 · TELEPORT
Use the Urban Doll landmark and arrive right at the in-world store.
Teleport to Urban Doll
Urban Doll email contact